Qu’est ce que c’est ?

CRM : Customer Relationship Manager

Connue aussi sous son nom français correct de gestion des relations avec les clients (GRC).

« La GRC est l’ensemble des outils et techniques destinés à capter, traiter, analyser les informations relatives aux clients et aux prospects, dans le but de les fidéliser en leur offrant le meilleur service. »

« En termes d’applications informatiques, il s’agit des progiciels qui permettent de traiter directement avec le client, que ce soit au niveau de la vente, du marketing ou du service. »

Sogeprom c’est doté à destination de toutes les forces de vente d’un outil puissant et performant :

Microsoft Dynamics logos

Dans sa première phase, le déploiement du CRM poursuit les objectifs suivants :

  • Aider les forces de vente à organiser leurs listes de contacts
  • Composer une base de données de tous les contacts du groupe
  • Accompagner les forces de vente sur le chemin des nouvelles technologies de gestion de la relation client

 

 

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